Knowing your business

Mark Cuban has a very interesting post at What business are theatres in? where he writes:

It
didn’t take me long to realize that the business of the Mavericks was
not selling basketball, it was selling a fun night out and creating a
favorable brand identification with our team and our players, with the
hope that people would be excited to buy merchandise , products and
services from us.

    

It didnt take me long to realize that the business of   Landmark Theaters was very similar.   At Landmark, our business is not showing the biggest movies from the biggest studios…

He goes on to look a the benefits to be gained by employing multiple
revenue streams. In one of the comments, a respondent points out that
whenever you go to a concert, you can always buy the artist’s latest CD on the way out. Not so at a movie.

(Migrated from a previous life blog, originally posted on 2005-01-25)

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